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Automotive Augmented Reality and Virtual Reality Market

Global Automotive Augmented Reality and Virtual Reality Market by Component, Technology, Application, Vehicle Type, Driving Autonomy, and Region 2020-2026: Trend Forecast and Growth Opportunity

  • Published Date : 20 Mar 2020
  • Grace Market Data
  • Category : ICT Media
  • Pages : 154

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Global automotive AR and VR market is expected to reach $53.76 billion by 2026, representing a 2020-2026 CAGR of 79.5%. 
Highlighted with 88 tables and 72 figures, this 154-page report “Global Automotive Augmented Reality and Virtual Reality Market by Component, Technology, Application, Vehicle Type, Driving Autonomy, and Region 2020-2026: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire global automotive AR and VR market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. In this report 2019 is the base year for market analysis, with forecast covering 2020-2030. (Please Note: The report will be updated before delivery to make sure that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
•	Market Structure 
•	Growth Drivers 
•	Restraints and Challenges
•	Emerging Product Trends & Market Opportunities
•	Porter’s Fiver Forces
The trend and outlook of global market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify global automotive AR and VR market in every aspect of the classification from perspectives of Component, Technology, Application, Vehicle Type, Driving Autonomy, and Region. 
Based on Component, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section. 
Hardware
•	Sensors
•	Semiconductor Component
•	Displays and Projectors
•	Position Trackers
•	Cameras
•	Others
Software
•	Software Developer Kits
•	Cloud Services
Based on Technology, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section. 
Augmented Reality (AR) by Technology
•	Marker-based Augmented Reality (further segmented into Passive Marker and Active Marker)
•	Markerless Augmented Reality (further segmented into Model based Tracking and Image based Processing)
Augmented Reality (AR) by Device
•	Head-Mounted Display (HMD)
•	Head-Up Display (HUD)
•	Handheld Device
Virtual Reality (VR) by Technology
•	Nonimmersive Technology
•	Semi-Immersive and Fully Immersive Technology
Virtual Reality (VR) by Device
•	Head-Mounted Display (HMD)
•	Gesture-Tracking Device
•	Projector & Display Wall
Based on Application, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section. 
•	Manufacturing & Supply
•	Research & Development
•	Marketing & Sales
•	Aftermarket Service
•	Support Functions & Training
•	Other Applications
Based on Vehicle Type, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section. 
•	Passenger Vehicles
•	Commercial Vehicles
Based on Driving Autonomy, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section. 
•	Conventional Driving
•	Autonomous & Semi-autonomous Driving
Geographically, the following regions together with the listed national/local markets are fully investigated:
•	APAC (Japan, China, South Korea, Australia, India, and Rest of APAC; Rest of APAC is further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, and Sri Lanka)
•	Europe (Germany, UK, France, Italy, Spain, Russia, Rest of Europe; Rest of Europe is further segmented into The Netherlands, Denmark, Austria, Norway, Sweden, Belgium, Poland, Czech Republic, Slovakia, Hungary, and Romania)
•	North America (U.S. and Canada)
•	Latin America (Brazil, Mexico, Argentina, Rest of Latin America)
•	RoW (Saudi Arabia, UAE, South Africa)
For each of the aforementioned regions and countries, market analysis and revenue data are available for 2015-2026. The breakdown of all regional markets by country and split of major national markets by Technology, Application, and Vehicle Type over the years 2015-2026 are also included.
The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Specifically, potential risks associated with investing in global automotive AR and VR market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Key Players (this may not be a complete list and extra companies can be added upon request): 
Bosch	
Continental	
DENSO	
Garmin	
General Motors (GM)	
HARMAN International	
HTC	
Hyundai Motor Company	
Jaguar	
Mercedes-Benz	
Microsoft	
Nippon Seiki	
NVIDIA	
Panasonic	
Unity	
Visteon	
Volkswagen	
 (Please Note: The report will be updated before delivery to make sure that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)	
Table of Contents
1 Introduction	8
1.1 Industry Definition and Research Scope	8
1.1.1 Industry Definition	8
1.1.2 Research Scope	9
1.2 Research Methodology	11
1.2.1 Overview of Market Research Methodology	11
1.2.2 Market Assumption	12
1.2.3 Secondary Data	12
1.2.4 Primary Data	12
1.2.5 Data Filtration and Model Design	13
1.2.6 Market Size/Share Estimation	14
1.2.7 Research Limitations	15
1.3 Executive Summary	16
2 Market Overview and Dynamics	18
2.1 Market Size and Forecast	18
2.2 Major Growth Drivers	19
2.3 Market Restraints and Challenges	22
2.4 Emerging Opportunities and Market Trends	25
2.5 Porter’s Fiver Forces Analysis	28
3 Segmentation of Global Market by Component	32
3.1 Market Overview by Component	32
3.2 Hardware	34
3.3 Software	36
4 Segmentation of Global Market by Technology	37
4.1 Market Overview by Technology	37
4.2 Augmented Reality (AR)	39
4.3 Virtual Reality (VR)	42
5 Segmentation of Global Market by Application	44
5.1 Market Overview by Application	44
5.2 Manufacturing & Supply	46
5.3 Research & Development	47
5.4 Marketing & Sales	48
5.5 Aftermarket Service	49
5.6 Support Functions & Training	50
5.7 Other Applications	51
6 Segmentation of Global Market by Vehicle Type	52
6.1 Market Overview by Vehicle Type	52
6.2 Passenger Vehicles	54
6.3 Commercial Vehicles	55
7 Segmentation of Global Market by Driving Autonomy	56
7.1 Market Overview by Driving Autonomy	56
7.2 Conventional Driving	58
7.3 Autonomous & Semi-autonomous Driving	59
8 Segmentation of Global Market by Region	60
8.1 Geographic Market Overview 2019-2026	60
8.2 North America Market 2019-2026 by Country	64
8.2.1 Overview of North America Market	64
8.2.2 U.S. Market	67
8.2.3 Canadian Market	71
8.3 European Market 2019-2026 by Country	73
8.3.1 Overview of European Market	73
8.3.2 UK	76
8.3.3 France	78
8.3.4 Germany	80
8.3.5 Spain	82
8.3.6 Italy	84
8.3.7 Russia	86
8.3.8 Rest of European Market	88
8.4 Asia-Pacific Market 2019-2026 by Country	90
8.4.1 Overview of Asia-Pacific Market	90
8.4.2 China	93
8.4.3 Japan	95
8.4.4 India	98
8.4.5 Australia	100
8.4.6 South Korea	102
8.4.7 Rest of APAC Region	104
8.5 Latin America Market 2019-2026 by Country	106
8.5.1 Argentina	109
8.5.2 Brazil	111
8.5.3 Mexico	113
8.5.4 Rest of Latin America Market	115
8.6 Rest of World Market 2019-2026 by Country	116
8.6.1 UAE	119
8.6.2 Saudi Arabia	121
8.6.3 South Africa	123
8.6.4 Other National Markets	125
9 Competitive Landscape	126
9.1 Overview of Key Vendors	126
9.2 New Product Launch, Partnership, Investment, and M&A	129
9.3 Company Profiles	130
Bosch	130
Continental	132
DENSO	133
Garmin	134
General Motors (GM)	135
HARMAN International	136
HTC	137
Hyundai Motor Company	138
Jaguar	139
Mercedes-Benz	140
Microsoft	141
Nippon Seiki	142
NVIDIA	143
Panasonic	144
Unity	145
Visteon	146
Volkswagen	147
10 Investing in Global Market: Risk Assessment and Management	148
10.1 Risk Evaluation of Global Market	148
10.2 Critical Success Factors (CSFs)	151
Related Reports and Products	154

	List of Tables:

Table 1.  Snapshot of Global Automotive AR and VR Market, 2019-2026	17
Table 2.  Main Product Trends and Market Opportunities in Global Automotive AR and VR Market	25
Table 3. Global Automotive AR and VR Market by Component, 2015-2026, $ mn	32
Table 4. Global Automotive AR and VR Market: Hardware by Type, 2015-2026, $ bn	35
Table 5. Global Automotive AR and VR Market: Software by Type, 2015-2026, $ bn	36
Table 6. Global Automotive AR and VR Market by Technology, 2015-2026, $ mn	37
Table 7. Global Automotive AR Market by Technology, 2015-2026, $ mn	40
Table 8. Global Automotive AR Market: Marker-based Augmented Reality by Technology, 2015-2026, $ mn	40
Table 9. Global Automotive AR Market: Markerless Augmented Reality by Technology, 2015-2026, $ mn	40
Table 10. Global Automotive AR Market by Device Type, 2015-2026, $ mn	41
Table 11. Global Automotive VR Market by Technology, 2015-2026, $ mn	43
Table 12. Global Automotive VR Market by Device Type, 2015-2026, $ mn	43
Table 13. Global Automotive AR and VR Market by Application, 2015-2026, $ mn	44
Table 14. Global Automotive AR and VR Market by Vehicle Type, 2015-2026, $ mn	52
Table 15. Global Automotive AR and VR Market by Driving Autonomy, 2015-2026, $ mn	56
Table 16. Global Automotive AR & VR Market by Region, 2015-2026, $ mn	61
Table 17.  Leading National Automotive AR & VR Market, 2019 and 2026, $ mn	63
Table 18. North America Automotive AR & VR Market by Country, 2015-2026, $ mn	66
Table 19. U.S. Automotive AR & VR Market by Technology, 2015-2026, $ mn	69
Table 20. U.S. Automotive AR & VR Market by Application, 2015-2026, $ mn	69
Table 21. U.S. Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn	69
Table 22. Canada Augmented Reality Market by Technology, 2015-2026, $ mn	72
Table 23. Canada Automotive AR & VR Market by Application, 2015-2026, $ mn	72
Table 24. Canada Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn	72
Table 25. Europe Automotive AR & VR Market by Country, 2015-2026, $ mn	75
Table 26. UK Augmented Reality Market by Technology, 2015-2026, $ mn	77
Table 27. UK Automotive AR & VR Market by Application, 2015-2026, $ mn	77
Table 28. UK Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn	77
Table 29. France Augmented Reality Market by Technology, 2015-2026, $ mn	79
Table 30. France Automotive AR & VR Market by Application, 2015-2026, $ mn	79
Table 31. France Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn	79
Table 32. Germany Augmented Reality Market by Technology, 2015-2026, $ mn	81
Table 33. Germany Automotive AR & VR Market by Application, 2015-2026, $ mn	81
Table 34. Germany Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn	81
Table 35. Spain Augmented Reality Market by Technology, 2015-2026, $ mn	83
Table 36. Spain Automotive AR & VR Market by Application, 2015-2026, $ mn	83
Table 37. Spain Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn	83
Table 38. Italy Augmented Reality Market by Technology, 2015-2026, $ mn	85
Table 39. Italy Automotive AR & VR Market by Application, 2015-2026, $ mn	85
Table 40. Italy Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn	85
Table 41. Russia Augmented Reality Market by Technology, 2015-2026, $ mn	87
Table 42. Russia Automotive AR & VR Market by Application, 2015-2026, $ mn	87
Table 43. Russia Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn	87
Table 44. Automotive AR & VR Market in Rest of Europe by Country, 2015-2026, $ mn	89
Table 45. APAC Automotive AR & VR Market by Country, 2015-2026, $ mn	92
Table 46. China Augmented Reality Market by Technology, 2015-2026, $ mn	94
Table 47. China Automotive AR & VR Market by Application, 2015-2026, $ mn	94
Table 48. China Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn	94
Table 49. Japan Augmented Reality Market by Technology, 2015-2026, $ mn	97
Table 50. Japan Automotive AR & VR Market by Application, 2015-2026, $ mn	97
Table 51. Japan Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn	97
Table 52. India Augmented Reality Market by Technology, 2015-2026, $ mn	99
Table 53. India Automotive AR & VR Market by Application, 2015-2026, $ mn	99
Table 54. India Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn	99
Table 55. Australia Augmented Reality Market by Technology, 2015-2026, $ mn	101
Table 56. Australia Automotive AR & VR Market by Application, 2015-2026, $ mn	101
Table 57. Australia Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn	101
Table 58. South Korea Augmented Reality Market by Technology, 2015-2026, $ mn	103
Table 59. South Korea Automotive AR & VR Market by Application, 2015-2026, $ mn	103
Table 60. South Korea Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn	103
Table 61. Automotive AR & VR Market in Rest of APAC by Country, 2015-2026, $ mn	105
Table 62. Latin America Automotive AR & VR Market by Country, 2015-2026, $ mn	108
Table 63. Argentina Augmented Reality Market by Technology, 2015-2026, $ mn	110
Table 64. Argentina Automotive AR & VR Market by Application, 2015-2026, $ mn	110
Table 65. Argentina Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn	110
Table 66. Brazil Augmented Reality Market by Technology, 2015-2026, $ mn	112
Table 67. Brazil Automotive AR & VR Market by Application, 2015-2026, $ mn	112
Table 68. Brazil Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn	112
Table 69. Mexico Augmented Reality Market by Technology, 2015-2026, $ mn	114
Table 70. Mexico Automotive AR & VR Market by Application, 2015-2026, $ mn	114
Table 71. Mexico Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn	114
Table 72. RoW Automotive AR & VR Market by Country, 2015-2026, $ mn	118
Table 73. UAE Augmented Reality Market by Technology, 2015-2026, $ mn	120
Table 74. UAE Automotive AR & VR Market by Application, 2015-2026, $ mn	120
Table 75. UAE Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn	120
Table 76. Saudi Arabia Augmented Reality Market by Technology, 2015-2026, $ mn	122
Table 77. Saudi Arabia Automotive AR & VR Market by Application, 2015-2026, $ mn	122
Table 78. Saudi Arabia Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn	122
Table 79. South Africa Augmented Reality Market by Technology, 2015-2026, $ mn	124
Table 80. South Africa Automotive AR & VR Market by Application, 2015-2026, $ mn	124
Table 81. South Africa Automotive AR & VR Market by Vehicle Type, 2015-2026, $ mn	124
Table 82. Bosch: Company Snapshot	130
Table 83. Bosch: Business Segmentation	130
Table 84. Bosch: Product Portfolio	131
Table 85. Bosch: Revenue, 2016-2018, $ mn	131
Table 86. Bosch: Recent Developments	131
Table 87.  Risk Evaluation for Investing in Global Market, 2019-2026	149
Table 88. Critical Success Factors and Key Takeaways	152 List of Figures:

Figure 1.  Research Method Flow Chart	11
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation	14
Figure 3. Global Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026	16
Figure 4. Global Automotive AR and VR Market, 2019-2026, $ mn	18
Figure 5. Primary Drivers and Impact Factors of Global Automotive AR and VR Market	19
Figure 6. Primary Restraints and Impact Factors of Global Automotive AR and VR Market	22
Figure 7. Porter’s Fiver Forces Analysis of Global Automotive AR and VR Market	28
Figure 8. Breakdown of Global Automotive AR and VR Market by Component, 2019-2026, % of Revenue	32
Figure 9. Contribution to Global 2020-2026 Cumulative Revenue by Component, Value ($ mn) and Share (%)	33
Figure 10. Global Automotive AR and VR Market: Hardware, 2015-2026, $ mn	34
Figure 11. Global Automotive AR and VR Market: Software, 2015-2026, $ mn	36
Figure 12. Breakdown of Global Automotive AR and VR Market by Technology, 2019-2026, % of Revenue	37
Figure 13. Contribution to Global 2020-2026 Cumulative Revenue by Technology, Value ($ mn) and Share (%)	38
Figure 14. Global Automotive AR and VR Market: Augmented Reality (AR), 2015-2026, $ mn	39
Figure 15. Global Automotive AR and VR Market: Virtual Reality (VR), 2015-2026, $ mn	42
Figure 16. Breakdown of Global Automotive AR and VR Market by Application, 2019-2026, % of Revenue	44
Figure 17. Contribution to Global 2020-2026 Cumulative Revenue by Application, Value ($ mn) and Share (%)	45
Figure 18. Global Automotive AR and VR Market: Manufacturing & Supply, 2015-2026, $ mn	46
Figure 19. Global Automotive AR and VR Market: Research & Development, 2015-2026, $ mn	47
Figure 20. Global Automotive AR and VR Market: Marketing & Sales, 2015-2026, $ mn	48
Figure 21. Global Automotive AR and VR Market: Aftermarket Service, 2015-2026, $ mn	49
Figure 22. Global Automotive AR and VR Market: Support Functions & Training, 2015-2026, $ mn	50
Figure 23. Global Automotive AR and VR Market: Other Applications, 2015-2026, $ mn	51
Figure 24. Breakdown of Global Automotive AR and VR Market by Vehicle Type, 2019-2026, % of Revenue	52
Figure 25. Contribution to Global 2020-2026 Cumulative Revenue by Vehicle Type, Value ($ mn) and Share (%)	53
Figure 26. Global Automotive AR and VR Market: Passenger Vehicles, 2015-2026, $ mn	54
Figure 27. Global Automotive AR and VR Market: Commercial Vehicles, 2015-2026, $ mn	55
Figure 28. Breakdown of Global Automotive AR and VR Market by Driving Autonomy, 2019-2026, % of Revenue	56
Figure 29. Contribution to Global 2020-2026 Cumulative Revenue by Driving Autonomy, Value ($ mn) and Share (%)	57
Figure 30. Global Automotive AR and VR Market: Conventional Driving, 2015-2026, $ mn	58
Figure 31. Global Automotive AR and VR Market: Autonomous & Semi-autonomous Driving, 2015-2026, $ mn	59
Figure 32.  Global Market Snapshot by Region	60
Figure 33.  Geographic Spread of Worldwide Automotive AR & VR Market, 2019-2026, % of Revenue	61
Figure 34. Contribution to Global 2020-2026 Cumulative Revenue by Region, Value ($ mn) and Share (%)	62
Figure 35.  North American Automotive AR & VR Market, 2015-2026, $ mn	65
Figure 36. Breakdown of North America Automotive AR & VR Market by Country, 2019 and 2026, % of Revenue	65
Figure 37. Contribution to North America 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%)	66
Figure 38. U.S. Automotive AR & VR Market, 2015-2026, $ mn	68
Figure 39. Canada Automotive AR & VR Market, 2015-2026, $ mn	71
Figure 40.  European Automotive AR & VR Market, 2015-2026, $ mn	74
Figure 41. Breakdown of European Automotive AR & VR Market by Country, 2019 and 2026, % of Revenue	74
Figure 42. Contribution to Europe 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%)	75
Figure 43.  Automotive AR & VR Market in UK, 2015-2026, $ mn	76
Figure 44.  Automotive AR & VR Market in France, 2015-2026, $ mn	78
Figure 45.  Automotive AR & VR Market in Germany, 2015-2026, $ mn	80
Figure 46.  Automotive AR & VR Market in Spain, 2015-2026, $ mn	82
Figure 47.  Automotive AR & VR Market in Italy, 2015-2026, $ mn	84
Figure 48.  Automotive AR & VR Market in Russia, 2015-2026, $ mn	86
Figure 49.  Automotive AR & VR Market in Rest of Europe, 2015-2026, $ mn	88
Figure 50. Asia-Pacific Automotive AR & VR Market, 2015-2026, $ mn	91
Figure 51. Breakdown of APAC Automotive AR & VR Market by Country, 2019 and 2026, % of Revenue	91
Figure 52. Contribution to APAC 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%)	92
Figure 53.  Automotive AR & VR Market in China, 2015-2026, $ mn	93
Figure 54.  Automotive AR & VR Market in Japan, 2015-2026, $ mn	96
Figure 55.  Automotive AR & VR Market in India, 2015-2026, $ mn	98
Figure 56.  Automotive AR & VR Market in Australia, 2015-2026, $ mn	100
Figure 57.  Automotive AR & VR Market in South Korea, 2015-2026, $ mn	102
Figure 58.  Automotive AR & VR Market in Rest of APAC, 2015-2026, $ mn	104
Figure 59. Latin America Automotive AR & VR Market, 2015-2026, $ mn	107
Figure 60. Breakdown of Latin America Automotive AR & VR Market by Country, 2019 and 2026, % of Revenue	107
Figure 61. Contribution to Latin America 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%)	108
Figure 62.  Automotive AR & VR Market in Argentina, 2015-2026, $ mn	109
Figure 63.  Automotive AR & VR Market in Brazil, 2015-2026, $ mn	111
Figure 64.  Automotive AR & VR Market in Mexico, 2015-2026, $ mn	113
Figure 65.  Automotive AR & VR Market in Rest of Latin America, 2015-2026, $ mn	115
Figure 66. Automotive AR & VR Market in Rest of the World (RoW), 2015-2026, $ mn	117
Figure 67. Breakdown of RoW Automotive AR & VR Market by Country, 2019 and 2026, % of Revenue	117
Figure 68. Contribution to RoW 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%)	118
Figure 69.  Automotive AR & VR Market in UAE, 2015-2026, $ mn	119
Figure 70.  Automotive AR & VR Market in Saudi Arabia, 2015-2026, $ mn	121
Figure 71.  Automotive AR & VR Market in South Africa, 2015-2026, $ mn	123
Figure 72. Growth Stage of Global Automotive AR and VR Industry over the Forecast Period	126

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