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Augmented Reality AR Market

Global Augmented Reality (AR) Market by Component, Technology, Device, Industry Vertical, End User, and Region 2020-2026: Trend Forecast and Growth Opportunity

  • Published Date : 20 Mar 2020
  • Grace Market Data
  • Category : ICT Media
  • Pages : 161

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Global augmented reality market is expected to grow by 48.8% annually in the forecast period and reach $231.34 billion by 2026. 
Highlighted with 85 tables and 75 figures, this 161-page report “Global Augmented Reality (AR) Market by Component, Technology, Device, Industry Vertical, End User, and Region 2020-2026: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire global augmented reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. In this report 2019 is the base year for market analysis, with historic study covering 2015-2019 and forecast covering 2020-2026. (Please Note: The report will be updated before delivery to make sure that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
•	Market Structure 
•	Growth Drivers 
•	Restraints and Challenges
•	Emerging Product Trends & Market Opportunities
•	Porter’s Fiver Forces
The trend and outlook of global market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify global augmented reality market in every aspect of the classification from perspectives of Component, Technology, Device, Industry Vertical, End User, and Region. 
Based on Component, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section. 
Hardware
•	Sensors
•	Semiconductor Component
•	Displays and Projectors
•	Position Trackers
•	Cameras
•	Others
Software
•	Software Developer Kits
•	Cloud Services
Based on Technology, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section. 
Marker-based Augmented Reality
•	Passive Marker
•	Active Marker
Markerless Augmented Reality
•	  Model based Tracking
•	  Image based Processing
Based on Device, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section. 
•	  Head-Mounted Display (HMD)
•	  Head-Up Display (HUD)
•	  Handheld Device
Based on Industry Vertical, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section. 
•	Gaming
•	Entertainment & Media
•	Aerospace & Defense
•	Healthcare
•	Education
•	Automotive
•	Retail & Marketing
•	Other Verticals 
Based on End User, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section. 
Consumer
Enterprise
•	Large Enterprises
•	Small- & Medium-sized Enterprises
Geographically, the following regions together with the listed national/local markets are fully investigated:
•	APAC (Japan, China, South Korea, Australia, India, and Rest of APAC; Rest of APAC is further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, and Sri Lanka)
•	Europe (Germany, UK, France, Italy, Russia, Spain, Rest of Europe; Rest of Europe is further segmented into The Netherlands, Denmark, Austria, Norway, Sweden, Belgium, Poland, Czech Republic, Slovakia, Hungary, and Romania)
•	North America (U.S. and Canada)
•	Latin America (Brazil, Mexico, Argentina, Rest of Latin America)
•	RoW (Saudi Arabia, UAE, South Africa)
For each of the aforementioned regions and countries, market analysis and revenue data are available for 2015-2026. The breakdown of all regional markets by country and split of major national markets by Technology, Device, and Industry Vertical over the years 2015-2026 are also included.
The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Specifically, potential risks associated with investing in global augmented reality market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Key Players (this may not be a complete list and extra companies can be added upon request): 
Apple Inc.	
Atheer, Inc.	
Blippar Ltd.	
Catchoom Technologies, S.L.	
Facebook Inc	
Google, LLC	
HP Development Co., L.P.	
Intellectsoft LLC	
Lumus Ltd.	
Magic Leap, Inc	
Microsoft Corp.	
Niantic Inc.	
Optinvent S.A.	
Popar Co Ltd	
Qualcomm Technologies Inc.	
Samsung Co Ltd.	
Sony Corporation	
Total Immersion	
Universal mCloud Corp. (NGRAIN)	
Vuzix Corp.	
Wayray AG	
Wikitude GmbH	
Zugara, Inc.	
 (Please Note: The report will be updated before delivery to make sure that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)	
Table of Contents
1 Introduction	8
1.1 Industry Definition and Research Scope	8
1.1.1 Industry Definition	8
1.1.2 Research Scope	9
1.2 Research Methodology	11
1.2.1 Overview of Market Research Methodology	11
1.2.2 Market Assumption	12
1.2.3 Secondary Data	12
1.2.4 Primary Data	12
1.2.5 Data Filtration and Model Design	13
1.2.6 Market Size/Share Estimation	14
1.2.7 Research Limitations	15
1.3 Executive Summary	16
2 Market Overview and Dynamics	18
2.1 Market Size and Forecast	18
2.2 Major Growth Drivers	19
2.3 Market Restraints and Challenges	22
2.4 Emerging Opportunities and Market Trends	25
2.5 Porter’s Fiver Forces Analysis	28
3 Segmentation of Global Market by Component	32
3.1 Market Overview by Component	32
3.2 Hardware	34
3.3 Software	36
4 Segmentation of Global Market by Technology	38
4.1 Market Overview by Technology	38
4.2 Marker-based Augmented Reality	40
4.3 Markerless Augmented Reality	41
5 Segmentation of Global Market by Device	42
5.1 Market Overview by Device	42
5.2 Head-Mounted Display (HMD)	44
5.3 Head-Up Display (HUD)	45
5.4 Handheld Device	46
6 Segmentation of Global Market by Industry Vertical	47
6.1 Market Overview by Industry Vertical	47
6.2 Gaming	49
6.3 Entertainment & Media	50
6.4 Aerospace & Defense	51
6.5 Healthcare	52
6.6 Education	53
6.7 Automotive	54
6.8 Retail & Marketing	55
6.9 Other Verticals	56
7 Segmentation of Global Market by End User	57
7.1 Market Overview by End User	57
7.2 Consumer	59
7.3 Enterprise	60
8 Segmentation of Global Market by Region	61
8.1 Geographic Market Overview 2019-2026	61
8.2 North America Market 2019-2026 by Country	65
8.2.1 Overview of North America Market	65
8.2.2 U.S. Market	68
8.2.3 Canadian Market	72
8.3 European Market 2019-2026 by Country	74
8.3.1 Overview of European Market	74
8.3.2 UK	77
8.3.3 France	79
8.3.4 Germany	81
8.3.5 Spain	83
8.3.6 Italy	85
8.3.7 Russia	87
8.3.8 Rest of European Market	89
8.4 Asia-Pacific Market 2019-2026 by Country	91
8.4.1 Overview of Asia-Pacific Market	91
8.4.2 China	94
8.4.3 Japan	96
8.4.4 India	99
8.4.5 Australia	101
8.4.6 South Korea	103
8.4.7 Rest of APAC Region	105
8.5 Latin America Market 2019-2026 by Country	107
8.5.1 Argentina	110
8.5.2 Brazil	112
8.5.3 Mexico	114
8.5.4 Rest of Latin America Market	116
8.6 Rest of World Market 2019-2026 by Country	117
8.6.1 UAE	120
8.6.2 Saudi Arabia	122
8.6.3 South Africa	124
8.6.4 Other National Markets	126
9 Competitive Landscape	127
9.1 Overview of Key Vendors	127
9.2 New Product Launch, Partnership, Investment, and M&A	130
9.3 Company Profiles	131
Apple Inc.	131
Atheer, Inc.	133
Blippar Ltd.	134
Catchoom Technologies, S.L.	135
Facebook Inc	136
Google, LLC	137
HP Development Co., L.P.	138
Intellectsoft LLC	139
Lumus Ltd.	140
Magic Leap, Inc	141
Microsoft Corp.	142
Niantic Inc.	143
Optinvent S.A.	144
Popar Co Ltd	145
Qualcomm Technologies Inc.	146
Samsung Co Ltd.	147
Sony Corporation	148
Total Immersion	149
Universal mCloud Corp. (NGRAIN)	150
Vuzix Corp.	151
Wayray AG	152
Wikitude GmbH	153
Zugara, Inc.	154
10 Investing in Global Market: Risk Assessment and Management	155
10.1 Risk Evaluation of Global Market	155
10.2 Critical Success Factors (CSFs)	158
Related Reports and Products	161

	List of Tables:

Table 1.  Snapshot of Global Augmented Reality Market, 2019-2026	17
Table 2.  Main Product Trends and Market Opportunities in Global Augmented Reality Market	25
Table 3. Global Augmented Reality Market by Component, 2015-2026, $ mn	32
Table 4. Global Augmented Reality Market: Hardware by Type, 2015-2026, $ mn	35
Table 5. Global Augmented Reality Market: Software by Type, 2015-2026, $ mn	36
Table 6. Global Augmented Reality Market by Technology, 2015-2026, $ mn	38
Table 7. Global Augmented Reality Market: Marker-based AR by Type, 2015-2026, $ mn	40
Table 8. Global Augmented Reality Market: Markerless AR by Type, 2015-2026, $ mn	41
Table 9. Global Augmented Reality Market by Device, 2015-2026, $ mn	42
Table 10. Global Augmented Reality Market by Industry Vertical, 2015-2026, $ mn	47
Table 11. Global Augmented Reality Market by End User, 2015-2026, $ mn	57
Table 12. Global Augmented Reality Market: Enterprise by Size, 2015-2026, $ mn	60
Table 13. Global Augmented Reality Market by Region, 2015-2026, $ mn	62
Table 14.  Leading National Augmented Reality Market, 2019 and 2026, $ mn	64
Table 15. North America Augmented Reality Market by Country, 2015-2026, $ mn	67
Table 16. U.S. Augmented Reality Market by Technology, 2015-2026, $ mn	70
Table 17. U.S. Augmented Reality Market by Device, 2015-2026, $ mn	70
Table 18. U.S. Augmented Reality Market by Industry Vertical, 2015-2026, $ mn	70
Table 19. Canada Augmented Reality Market by Technology, 2015-2026, $ mn	73
Table 20. Canada Augmented Reality Market by Device, 2015-2026, $ mn	73
Table 21. Canada Augmented Reality Market by Industry Vertical, 2015-2026, $ mn	73
Table 22. Europe Augmented Reality Market by Country, 2015-2026, $ mn	76
Table 23. UK Augmented Reality Market by Technology, 2015-2026, $ mn	78
Table 24. UK Augmented Reality Market by Device, 2015-2026, $ mn	78
Table 25. UK Augmented Reality Market by Industry Vertical, 2015-2026, $ mn	78
Table 26. France Augmented Reality Market by Technology, 2015-2026, $ mn	80
Table 27. France Augmented Reality Market by Device, 2015-2026, $ mn	80
Table 28. France Augmented Reality Market by Industry Vertical, 2015-2026, $ mn	80
Table 29. Germany Augmented Reality Market by Technology, 2015-2026, $ mn	82
Table 30. Germany Augmented Reality Market by Device, 2015-2026, $ mn	82
Table 31. Germany Augmented Reality Market by Industry Vertical, 2015-2026, $ mn	82
Table 32. Spain Augmented Reality Market by Technology, 2015-2026, $ mn	84
Table 33. Spain Augmented Reality Market by Device, 2015-2026, $ mn	84
Table 34. Spain Augmented Reality Market by Industry Vertical, 2015-2026, $ mn	84
Table 35. Italy Augmented Reality Market by Technology, 2015-2026, $ mn	86
Table 36. Italy Augmented Reality Market by Device, 2015-2026, $ mn	86
Table 37. Italy Augmented Reality Market by Industry Vertical, 2015-2026, $ mn	86
Table 38. Russia Augmented Reality Market by Technology, 2015-2026, $ mn	88
Table 39. Russia Augmented Reality Market by Device, 2015-2026, $ mn	88
Table 40. Russia Augmented Reality Market by Industry Vertical, 2015-2026, $ mn	88
Table 41. Augmented Reality Market in Rest of Europe by Country, 2019-2026, $ mn	90
Table 42. APAC Augmented Reality Market by Country, 2015-2026, $ mn	93
Table 43. China Augmented Reality Market by Technology, 2015-2026, $ mn	95
Table 44. China Augmented Reality Market by Device, 2015-2026, $ mn	95
Table 45. China Augmented Reality Market by Industry Vertical, 2015-2026, $ mn	95
Table 46. Japan Augmented Reality Market by Technology, 2015-2026, $ mn	98
Table 47. Japan Augmented Reality Market by Device, 2015-2026, $ mn	98
Table 48. Japan Augmented Reality Market by Industry Vertical, 2015-2026, $ mn	98
Table 49. India Augmented Reality Market by Technology, 2015-2026, $ mn	100
Table 50. India Augmented Reality Market by Device, 2015-2026, $ mn	100
Table 51. India Augmented Reality Market by Industry Vertical, 2015-2026, $ mn	100
Table 52. Australia Augmented Reality Market by Technology, 2015-2026, $ mn	102
Table 53. Australia Augmented Reality Market by Device, 2015-2026, $ mn	102
Table 54. Australia Augmented Reality Market by Industry Vertical, 2015-2026, $ mn	102
Table 55. South Korea Augmented Reality Market by Technology, 2015-2026, $ mn	104
Table 56. South Korea Augmented Reality Market by Device, 2015-2026, $ mn	104
Table 57. South Korea Augmented Reality Market by Industry Vertical, 2015-2026, $ mn	104
Table 58. Augmented Reality Market in Rest of APAC by Country, 2015-2026, $ mn	106
Table 59. Latin America Augmented Reality Market by Country, 2015-2026, $ mn	109
Table 60. Argentina Augmented Reality Market by Technology, 2015-2026, $ mn	111
Table 61. Argentina Augmented Reality Market by Device, 2015-2026, $ mn	111
Table 62. Argentina Augmented Reality Market by Industry Vertical, 2015-2026, $ mn	111
Table 63. Brazil Augmented Reality Market by Technology, 2015-2026, $ mn	113
Table 64. Brazil Augmented Reality Market by Device, 2015-2026, $ mn	113
Table 65. Brazil Augmented Reality Market by Industry Vertical, 2015-2026, $ mn	113
Table 66. Mexico Augmented Reality Market by Technology, 2015-2026, $ mn	115
Table 67. Mexico Augmented Reality Market by Device, 2015-2026, $ mn	115
Table 68. Mexico Augmented Reality Market by Industry Vertical, 2015-2026, $ mn	115
Table 69. RoW Augmented Reality Market by Country, 2015-2026, $ mn	119
Table 70. UAE Augmented Reality Market by Technology, 2015-2026, $ mn	121
Table 71. UAE Augmented Reality Market by Device, 2015-2026, $ mn	121
Table 72. UAE Augmented Reality Market by Industry Vertical, 2015-2026, $ mn	121
Table 73. Saudi Arabia Augmented Reality Market by Technology, 2015-2026, $ mn	123
Table 74. Saudi Arabia Augmented Reality Market by Device, 2015-2026, $ mn	123
Table 75. Saudi Arabia Augmented Reality Market by Industry Vertical, 2015-2026, $ mn	123
Table 76. South Africa Augmented Reality Market by Technology, 2015-2026, $ mn	125
Table 77. South Africa Augmented Reality Market by Device, 2015-2026, $ mn	125
Table 78. South Africa Augmented Reality Market by Industry Vertical, 2015-2026, $ mn	125
Table 79. Apple Inc.: Company Snapshot	131
Table 80. Apple Inc.: Business Segmentation	131
Table 81. Apple Inc.: Product Portfolio	132
Table 82. Apple Inc.: Revenue, 2016-2018, $ mn	132
Table 83. Apple Inc.: Recent Developments	132
Table 84.  Risk Evaluation for Investing in Global Market, 2019-2026	156
Table 85. Critical Success Factors and Key Takeaways	159 List of Figures:

Figure 1.  Research Method Flow Chart	11
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation	14
Figure 3. Global Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026	16
Figure 4. Global Augmented Reality Market, 2015-2026, $ mn	18
Figure 5. Primary Drivers and Impact Factors of Global Augmented Reality Market	19
Figure 6. Primary Restraints and Impact Factors of Global Augmented Reality Market	22
Figure 7. Porter’s Fiver Forces Analysis of Global Augmented Reality Market	28
Figure 8. Breakdown of Global Augmented Reality Market by Component, 2019-2026, % of Revenue	32
Figure 9. Contribution to Global 2020-2026 Cumulative Revenue by Component, Value ($ mn) and Share (%)	33
Figure 10. Global Augmented Reality Market: Hardware, 2015-2026, $ mn	34
Figure 11. Global Augmented Reality Market: Software, 2015-2026, $ mn	36
Figure 12. Breakdown of Global Augmented Reality Market by Technology, 2019-2026, % of Revenue	38
Figure 13. Contribution to Global 2020-2026 Cumulative Revenue by Technology, Value ($ mn) and Share (%)	39
Figure 14. Global Augmented Reality Market: Marker-based Augmented Reality, 2015-2026, $ mn	40
Figure 15. Global Augmented Reality Market: Markerless Augmented Reality, 2015-2026, $ mn	41
Figure 16. Breakdown of Global Augmented Reality Market by Device, 2019-2026, % of Revenue	42
Figure 17. Contribution to Global 2020-2026 Cumulative Revenue by Device, Value ($ mn) and Share (%)	43
Figure 18. Global Augmented Reality Market: Head-Mounted Display (HMD), 2015-2026, $ mn	44
Figure 19. Global Augmented Reality Market: Head-Up Display (HUD), 2015-2026, $ mn	45
Figure 20. Global Augmented Reality Market: Handheld Device, 2015-2026, $ mn	46
Figure 21. Breakdown of Global Augmented Reality Market by Industry Vertical, 2019-2026, % of Revenue	47
Figure 22. Contribution to Global 2020-2026 Cumulative Revenue by Industry Vertical, Value ($ mn) and Share (%)	48
Figure 23. Global Augmented Reality Market: Gaming, 2015-2026, $ mn	49
Figure 24. Global Augmented Reality Market: Entertainment & Media, 2015-2026, $ mn	50
Figure 25. Global Augmented Reality Market: Aerospace & Defense, 2015-2026, $ mn	51
Figure 26. Global Augmented Reality Market: Healthcare, 2015-2026, $ mn	52
Figure 27. Global Augmented Reality Market: Education, 2015-2026, $ mn	53
Figure 28. Global Augmented Reality Market: Automotive, 2015-2026, $ mn	54
Figure 29. Global Augmented Reality Market: Retail & Marketing, 2015-2026, $ mn	55
Figure 30. Global Augmented Reality Market: Other Verticals, 2015-2026, $ mn	56
Figure 31. Breakdown of Global Augmented Reality Market by End User, 2019-2026, % of Revenue	57
Figure 32. Contribution to Global 2020-2026 Cumulative Revenue by End User, Value ($ mn) and Share (%)	58
Figure 33. Global Augmented Reality Market: Consumer, 2015-2026, $ mn	59
Figure 34. Global Augmented Reality Market: Enterprise, 2015-2026, $ mn	60
Figure 35.  Global Market Snapshot by Region	61
Figure 36.  Geographic Spread of Worldwide Augmented Reality Market, 2019-2026, % of Revenue	62
Figure 37. Contribution to Global 2020-2026 Cumulative Revenue by Region, Value ($ mn) and Share (%)	63
Figure 38.  North American Augmented Reality Market, 2015-2026, $ mn	66
Figure 39. Breakdown of North America Augmented Reality Market by Country, 2019 and 2026, % of Revenue	66
Figure 40. Contribution to North America 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%)	67
Figure 41. U.S. Augmented Reality Market, 2015-2026, $ mn	69
Figure 42. Canada Augmented Reality Market, 2015-2026, $ mn	72
Figure 43.  European Augmented Reality Market, 2015-2026, $ mn	75
Figure 44. Breakdown of European Augmented Reality Market by Country, 2019 and 2026, % of Revenue	75
Figure 45. Contribution to Europe 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%)	76
Figure 46.  Augmented Reality Market in UK, 2015-2026, $ mn	77
Figure 47.  Augmented Reality Market in France, 2015-2026, $ mn	79
Figure 48.  Augmented Reality Market in Germany, 2015-2026, $ mn	81
Figure 49.  Augmented Reality Market in Spain, 2015-2026, $ mn	83
Figure 50.  Augmented Reality Market in Italy, 2015-2026, $ mn	85
Figure 51.  Augmented Reality Market in Russia, 2015-2026, $ mn	87
Figure 52.  Augmented Reality Market in Rest of Europe, 2015-2026, $ mn	89
Figure 53. Asia-Pacific Augmented Reality Market, 2015-2026, $ mn	92
Figure 54. Breakdown of APAC Augmented Reality Market by Country, 2019 and 2026, % of Revenue	92
Figure 55. Contribution to APAC 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%)	93
Figure 56.  Augmented Reality Market in China, 2015-2026, $ mn	94
Figure 57.  Augmented Reality Market in Japan, 2015-2026, $ mn	97
Figure 58.  Augmented Reality Market in India, 2015-2026, $ mn	99
Figure 59.  Augmented Reality Market in Australia, 2015-2026, $ mn	101
Figure 60.  Augmented Reality Market in South Korea, 2015-2026, $ mn	103
Figure 61.  Augmented Reality Market in Rest of APAC, 2015-2026, $ mn	105
Figure 62. Latin America Augmented Reality Market, 2015-2026, $ mn	108
Figure 63. Breakdown of Latin America Augmented Reality Market by Country, 2019 and 2026, % of Revenue	108
Figure 64. Contribution to Latin America 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%)	109
Figure 65.  Augmented Reality Market in Argentina, 2015-2026, $ mn	110
Figure 66.  Augmented Reality Market in Brazil, 2015-2026, $ mn	112
Figure 67.  Augmented Reality Market in Mexico, 2015-2026, $ mn	114
Figure 68.  Augmented Reality Market in Rest of Latin America, 2015-2026, $ mn	116
Figure 69. Augmented Reality Market in Rest of the World (RoW), 2015-2026, $ mn	118
Figure 70. Breakdown of RoW Augmented Reality Market by Country, 2019 and 2026, % of Revenue	118
Figure 71. Contribution to RoW 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%)	119
Figure 72.  Augmented Reality Market in UAE, 2015-2026, $ mn	120
Figure 73.  Augmented Reality Market in Saudi Arabia, 2015-2026, $ mn	122
Figure 74.  Augmented Reality Market in South Africa, 2015-2026, $ mn	124
Figure 75. Growth Stage of Global Augmented Reality Industry over the Forecast Period	127

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