Protein supplements are bodybuilding supplements that are used by individuals, who are involved in bodybuilding, weightlifting, mixed martial arts, and other athletics to gain muscles, body weight, improve athletic performance with respect to reduce excess body fat. These supplements are necessary to consume with a proper diet to increase dietary protein intake. The major reason for more intakes of protein supplements by most of the body builders is convenient to use, easy preparation, and to lower the consumption of fats and carbohydrates. However, there is no scientiﬁc harmony regarding performance beneﬁts associated with protein supplementation.
Protein supplements are available in ready-to-drink shakes, bars, meal replacement products, bites, oats, gels, and powders. From which protein powders is considerably used before or after exercise and blend with water, milk or fruit juice. Further, protein powders are the source of protein from animals or plants such as dairy, eggs, peas or rice. These powders are available in three major forms such as protein concentrates, protein isolates, and protein hydrolysates. Protein concentrates are created by extracting proteins from daily diet food using enzymes. Additional fats and carbohydrates get removed in protein isolation process. Further, the main benefit of protein hydrolysates powder is that it allows the body to absorb protein more quickly as it is produced by the additional heating process.
Factors Influencing Market Scenario:
There is no scientiﬁc consensus regarding performance beneﬁts associated with protein supplementation. Increasing number of health and fitness centers across the developing countries and growing health awareness among the wealthy population are the major driving factors for protein supplement market across the globe. Further, increase in obesity issues due to unhealthy and junk food consumption and spreading fitness related disorders risking youth population and compelling towards fitness clubs, and gym facilities for staying fit that is expected to drive the protein supplement market.
However, easy availability of cheap and fraud protein supplement substitutes in the market is anticipated to restrain the market growth. Moreover, side-effects of these supplements and negative publicity and fake claims hinder the protein supplements progress in the market. The consistent growing demand of such protein supplements that are available in various forms and flavors attracts youths more and provides better opportunities to grow this market. However, to tackle such fake claims, negative publicity and increasing cheap supplements availability in the market would be the major challenges faced by protein supplement market in upcoming years.
Geographically, the protein supplement market is segregated in North America, Europe, Asia Pacific, and LAMEA (Latin America, Middle East and Africa). Asia-Pacific region is expected to show higher growth rate due to the presence of fast growing economical countries such as China, India, Japan, and South Korea.
The major growth factors for protein supplement are urbanization, western influence on diets, population magnification, growing middle-class population with more preponderant disposable incomes, incrementing frequency of exercise, and growing fixate on leading active and salubrious lifestyles in emerging economies. However, the presence of dominant market players in the North American region and heavy exporting business related to protein supplements to rest of world anticipates drives the major market.
The major key players in protein supplement market are Abbott, ABH Pharma Inc., Amway, Glanbia plc, General Nutrition Centers, Inc., Makers Nutrition, LLC, Herbalife International of America, Inc., Vitaco, and Shaklee Corporation. These players are trying to recognize the needs of market in developing countries and expanding their strategies to improve business needs.
On July 2017 U.S. Dairy Export Council (USDEC) and Arla Foods Ingredients showcased their Lacprodan Hydro product that is crystal clear beverage which includes high protein ingredients and would be available in club stores that are helpful for body builders.
Global Protein Supplement Market Segmentation:
• Casein Protein
• Whey Protein
• Egg Protein
• Soy Protein
• Hemp Protein
• Brown Rice Protein
• Protein Bars
By Distribution Channel:
• Nutrition Store
• Health Food Store
• Specialist Sports Store
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