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Consumer Buying Behavior towards Fast-moving Consumer Goods Market

Analysis of Taiwanese Consumer Buying Behavior towards Fast-moving Consumer Goods

  • Published Date : 26 Jul 2019
  • MIC
  • Category : Consumer Goods
  • Pages : 55

Taipei-based government-backed research institute MIC (Market Intelligence& Consulting Institute) of III (Institute for Information Industry) conducted a questionnaire-based survey on Taiwanese consumers in the fourth quarter of 2018 to ascertain their views on buying fast-moving consumer goods online. Fast-moving consumer goods surveyed include toiletries, household cleaners, and packaged food and beverages. This reports provides an in-depth analysis of consumers’ product, brand, and channel preference rankings for three major fast-moving consumer goods, identify which information and shopping channels consumers enjoy to purchase fast-moving consumer goods online, and examines main reasons behind consumers’ decision to buy fast-moving consumer goods online and what have prevented them from doing so.	
Table of Contents
Summary of Key Findings
Toiletries
Household Cleaners
Packaged Food & Beverages

	

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