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Action Camera Market

Global Action Camera Market Research Report Forecast to 2023


Action cameras are lightweight, compact, and portable devices used to shoot pictures and videos.  The factors driving the growth of the global action camera market include increasing use of smart gadgets, and booming consumer electronics industry and growing trend of sharing content on social networking websites. The continuous advancement in the consumer electronics industry has led to the miniaturization of various devices contrary to previous generation devices. The camera segment of consumer electronics has witnessed evolution in terms of product size, quality, and efficiency. The use of social media as a platform for various promotional and marketing activities marketing, by sharing live videos and pictures is increasing. Currently, the adoption of social media is increasing even among individuals from developing countries such as Jordan, Nigeria, Kenya, Lebanon, and others. However, rising in adoption of smartphones having high-end camera is a restraint to market players.
In 2018, North America dominated the global market; the regional market was valued at USD 1,892.0 million and is expected to register a CAGR of 11.16% during the forecast period. However, the market in Asia-Pacific is expected to be the fastest-growing at the highest CAGR of 17.39% during the review period. 
The global action camera market has been segmented on the basis of type, technology, distribution channel, end-user, and region. By type, the market is segmented into box style, cube style, bullet style, and periscope and 360 degree. Based on technology, the market is segmented into full HD, ultra HD, HD, and SD. By distribution channel, the market is segmented into online and brick & mortar stores. By End-User, the market is segmented into professional and personal.


Based on type, the box style segment was the largest at a market value of 2,027.4 million in 2018; it is projected to register a CAGR of 15.00% during the forecast period. By technology, the full HD segment accounted for the highest market value of 1,755.8 million in 2018; the segment is projected to exhibit a CAGR of 14.39% during the review period. The online segment was the largest in 2018 with a market value of 2,958.6 million; it is projected to exhibit a CAGR of 14.86% during the assessment period. On the basis of end-user, the professional segment dominated the market in 2016 with a value of 2,671.1 million in 2018; it is projected to exhibit a CAGR of 14.76% during the forecast period. 
Key Players
The key players in the global action camera market are Sony Corporation (Japan), Garmin Ltd. (US), GoPro, Inc. (US), Olympus Corporation (Japan), SZ DJI Technology Co., Ltd. (China), Veho World (UK), SJCAM Limited (China), TomTom N.V. (Netherlands), PLR Ecommerce, LLC (US), Panasonic Corporation (Japan), Nikon Corporation (Japan), and YI Technology (China). 
Global Action Camera Market Analysis & Forecast, from 2016 to 2023
•	To provide a detailed analysis of the market structure along with a forecast of the various segments and sub-segments of the global Action Camera market
•	To provide insights into factors affecting market growth
•	To analyze the global Action Camera market based on Porter's Five Forces analysis
•	To provide historical and forecast revenue of the market segments and sub-segments with respect to four main geographies and their countries—North America, Europe, Asia, and the rest of the world
•	To provide country-level analysis of the market with respect to the current market size and future prospects
•	To provide country-level analysis of the market for segments on the basis of type, technology, distribution channel, end-user and region
•	To provide strategic profiling of key players in the market, comprehensively analyzing their core competencies, and drawing a competitive landscape for the market
•	To track and analyze competitive developments such as joint ventures, strategic alliances, mergers & acquisitions, product developments, and research and developments in the global action camera market
Target Audience 
•	Technology Providers
•	Research organizations
•	Technology investors
•	Venture capitalists
•	Government organizations

Key Findings
•	The global action camera market is expected to reach USD 9,382.5 million by 2023.
•	Based on type, the box style segment accounted for the largest market share with a value of USD 2,027.4 million in 2018 and is projected to register a CAGR of 15.00% during the forecast period. 
•	On the basis of technology, the full HD segment was the largest market valued at USD 1,755.8 million in 2018 and is projected to exhibit a CAGR of 14.39% during the forecast period. 
•	By distribution channel, the online segment accounted for the largest market share with a value of USD 2,958.6 million in 2018 and is projected to register a CAGR of 14.86% during the forecast period. 
•	Based on end-user, the professional segment was valued at USD 2,671.1 million in 2018 and is expected to register a CAGR of 14.76% during the forecast period.
•	North America is projected to be the largest regional market.
Regional and Country-Level Analysis of the Global Action Camera Market, Estimation and Forecast
North America is expected to lead the global action camera market with a CAGR of 11.16% during the forecast period. Asia-Pacific is projected to be the second-largest market exhibiting a highest CAGR in the market of 17.39%. The market in the Europe is expected to be the growing at a 15.13% CAGR. The market in the rest of the world is projected to register a CAGR of 8.64% during the forecast period.
The report on the global action camera market also covers the following country-level analysis:
•	North America
o	US
o	Canada
o	Mexico
•	Europe
o	UK
o	Germany
o	France
o	Rest of Europe
•	Asia-Pacific
o	China
o	India
o	Japan
o	South Korea
o	Rest of Asia-Pacific
•	Rest of the world	
Table of Contents:

1	Executive Summary
1.1	MarketSummary
2	Market Introduction
2.1	Definition
2.2	Scope of the Study
2.3	List of Assumptions
2.4	Market Structure
3	Research Methodology
3.1	Research Process
3.2	Forecast Model
4	Market Dynamics
4.1	Overview
4.2	Drivers
4.2.1	Increasing Use of Smart Gadgets and Booming Consumer Electronics Industry
4.2.2	Growing Trend of Sharing Content on Social Networking Websites
4.3	Restraints
4.3.1	Rising Adoption of Smartphones Having High-End Cameras
4.4	Opportunities
4.4.1	Integration of VR with 360° Cameras
5	Market Factor Analysis
5.1	Value Chain Analysis
5.1.1	Hardware Manufacturers
5.1.2	Assemblers
5.1.3	Sales & Distribution
5.1.4	End User
5.2	Porter’s Five Forces Model
5.2.1	Threat of New Entrant
5.2.2	Bargaining Power of Supplier
5.2.3	Bargaining Power of Buyers
5.2.4	Threat of Substitute
5.2.5	Intensity of Rivalry
6	Global Action Camera Market, by Type
6.1	Overview33
6.2	Box Style
6.3	Cube Style
6.4	Bullet Style
6.5	Periscope and 360 Degree
7	Global Action Camera Market, by Technology
7.1	Overview
7.2	Ultra HD
7.3	Full HD
7.4	HD
7.5	SD
8	Global Action Camera Market, by Distribution Channel
8.1	Overview
8.2	Online
8.3	Brick & Mortar Stores
9	Global Action Camera Market, by End User
9.1	Overview
9.2	Personal
9.3	Professional
10	Global Action Camera Market, by Region
10.1	Introduction
10.2	North America
10.2.1	US
10.2.2	Canada
10.2.3	Mexico
10.3	Europe
10.3.1	UK
10.3.2	Germany
10.3.3	France
10.3.4	Rest of Europe
10.4	Asia-Pacific
10.4.1	China
10.4.2	Japan
10.4.3	India
10.4.4	South Korea
10.4.5	Rest of Asia-Pacific
10.5	Rest of the World
10.5.1	Middle East and Africa
10.5.2	South America
11	Competitive Landscape
12	Company Profiles
12.1	Sony Corporation
12.1.1	Company Overview
12.1.2	Financial Overview
12.1.3	Products/Solutions/Services Offered
12.1.4	Key Developments
12.1.5	SWOT Analysis
12.1.6	Key Strategies
12.2	Garmin Ltd.
12.2.1	Company Overview
12.2.2	Financial Overview
12.2.3	Products/Solutions/Services Offered
12.2.4	Key Developments
12.2.5	SWOT Analysis
12.2.6	Key Strategies
12.3	GoPro, Inc.
12.3.1	Company Overview
12.3.2	Financial Overview
12.3.3	Products/Solutions/Services Offered
12.3.4	Key Developments
12.3.5	SWOT Analysis
12.3.6	Key Strategies
12.4	Olympus Corporation
12.4.1	Company Overview
12.4.2	Financial Overview
12.4.3	Products/Solutions/Services Offered
12.4.4	Key Developments
12.4.5	SWOT Analysis
12.4.6	Key Strategies
12.5	SZ DJI Technology Co., Ltd.
12.5.1	Company Overview
12.5.2	Products/Solutions/Services Offered
12.5.3	Key Developments
12.6	Veho World
12.6.1	Company Overview
12.6.2	Products/Solutions/Services Offered
12.6.3	Key Developments
12.7	SJCAM Limited
12.7.1	Company Overview
12.7.2	Products/Solutions/Services Offered
12.7.3	Key Developments
12.8	TomTom N.V.
12.8.1	Company Overview
12.8.2	Financial Overview
12.8.3	Products/Solutions/Services Offered
12.8.4	Key Developments
12.8.5	SWOT Analysis
12.8.6	Key Strategies
12.9	PLR Ecommerce, LLC
12.9.1	Company Overview
12.9.2	Products/Solutions/Services Offered
12.9.3	Key Developments
12.10	Panasonic Corporation
12.10.1Company Overview
12.10.2Financial Overview
12.10.3Products/Solutions/Services Offered
12.10.4Key Developments
12.10.5SWOT Analysis
12.10.6Key Strategies
12.11	Nikon Corporation
12.11.1Company Overview
12.11.2Financial Overview
12.11.3Products/Solutions/Services Offered
12.11.4Key Developments
12.11.5SWOT Analysis
12.11.6Key Strategies
12.12	YI Technology
12.12.1Company Overview
12.12.2Products/Solutions/Services Offered
12.12.3	Key Developments

	List of Figures:

FIGURE 1	GLOBAL ACTION CAMERA MARKET: MARKET STRUCTURE
FIGURE 2	TOP DOWN & BOTTOM UP APPROACH
FIGURE 3	MARKET DYNAMICS ANALYSIS OF GLOBAL ACTION CAMERA MARKET
FIGURE 4	VALUE CHAIN: ACTION CAMERA MARKET
FIGURE 5	PORTER'S FIVE FORCES ANALYSIS OF GLOBAL ACTION CAMERA MARKET
FIGURE 6	GLOBAL ACTION CAMERA MARKET, BY TYPE, 2017 VS 2023 (USD MILLION)
FIGURE 7	GLOBAL ACTION CAMERA MARKET SHARE, BY BOX STYLE, 2017 (%)
FIGURE 8	GLOBAL ACTION CAMERA MARKET SHARE, BY CUBE STYLE, 2017 (%)
FIGURE 9	GLOBAL ACTION CAMERA MARKET SHARE, BY BULLET STYLE, 2017 (%)
FIGURE 10	GLOBAL ACTION CAMERA MARKET SHARE, BY PERISCOPE & 360 DEGREE, 2017 (%)
FIGURE 11	GLOBAL ACTION CAMERA MARKET, BY TECHNOLOGY, 2017 VS 2023 (USD MILLION)
FIGURE 12	GLOBAL ACTION CAMERA MARKET, BY DISTRIBUTION CHANNEL, 2017 VS 2023 (USD MILLION)
FIGURE 13	GLOBAL ACTION CAMERA MARKET, BY END USER, 2017 VS 2023 (USD MILLION)
FIGURE 14	GLOBAL ACTION CAMERA MARKET, BY REGION, 2017 VS 2023 (USD MILLION)
FIGURE 15	NORTH AMERICA: ACTION CAMERA MARKET, BY COUNTRY, 2017 VS 2023 (USD MILLION)
FIGURE 16	NORTH AMERICA: ACTION CAMERA MARKET, BY TYPE, 2017 VS 2023 (USD MILLION)
FIGURE 17	NORTH AMERICA: ACTION CAMERA MARKET, BY TECHNOLOGY, 2017 VS 2023 (USD MILLION)
FIGURE 18	NORTH AMERICA: ACTION CAMERA MARKET, BY DISTRIBUTION CHANNEL, 2017 VS 2023 (USD MILLION)
FIGURE 19	NORTH AMERICA: ACTION CAMERA MARKET, BY END USER, 2017 VS 2023 (USD MILLION)
FIGURE 20	EUROPE: ACTION CAMERA MARKET, BY COUNTRY, 2017 VS 2023 (USD MILLION)
FIGURE 21	EUROPE: ACTION CAMERA MARKET, BY TYPE, 2017 VS 2023 (USD MILLION)
FIGURE 22	EUROPE: ACTION CAMERA MARKET, BY TECHNOLOGY, 2017 VS 2023 (USD MILLION)
FIGURE 23	EUROPE: ACTION CAMERA MARKET, BY DISTRIBUTION CHANNEL, 2017 VS 2023 (USD MILLION)
FIGURE 24	EUROPE: ACTION CAMERA MARKET, BY END USER, 2017 VS 2023 (USD MILLION)
FIGURE 25	ASIA-PACIFIC: ACTION CAMERA MARKET, BY COUNTRY, 2017 VS 2023 (USD MILLION)
FIGURE 26	ASIA-PACIFIC: ACTION CAMERA MARKET, BY TYPE, 2017 VS 2023 (USD MILLION)
FIGURE 27	ASIA-PACIFIC: ACTION CAMERA MARKET, BY TECHNOLOGY, 2017 VS 2023 (USD MILLION)
FIGURE 28	ASIA-PACIFIC: ACTION CAMERA MARKET, BY DISTRIBUTION CHANNEL, 2017 VS 2023 (USD MILLION)
FIGURE 29	ASIA-PACIFIC: ACTION CAMERA MARKET, BY END USER, 2017 VS 2023 (USD MILLION)
FIGURE 30	REST OF THE WORLD: ACTION CAMERA MARKET, BY COUNTRY, 2017 VS 2023 (USD MILLION)
FIGURE 31	REST OF THE WORLD: ACTION CAMERA MARKET, BY TYPE, 2017 VS 2023 (USD MILLION)
FIGURE 32	REST OF THE WORLD: ACTION CAMERA MARKET, BY TECHNOLOGY, 2017 VS 2023 (USD MILLION)
FIGURE 33	REST OF THE WORLD: ACTION CAMERA MARKET, BY DISTRIBUTION CHANNEL, 2017 VS 2023 (USD MILLION)
FIGURE 34	REST OF THE WORLD: ACTION CAMERA MARKET, BY END USER, 2017 VS 2023 (USD MILLION)
FIGURE 35	TOP 10 PLAYERS MARKET SHARE ANALYSIS, BY REVENUE 2017 (%)
FIGURE 36	TOP 10 PLAYERS MARKET SHARE ANALYSIS, BY REVENUE 2018 (%)
FIGURE 37	TOP FIVE PLAYERS MARKET SHARE ANALYSIS, BY UNITS 2017 (%)
FIGURE 38	TOP FIVE PLAYERS MARKET SHARE ANALYSIS, BY UNITS 2018 (%)
FIGURE 39	COMPETITIVE BENCHMARKING

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