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Neuro ing Technologies Market

Neuromarketing Technologies; Global Markets

  • Published Date : 31 Dec 2016
  • BCC Research
  • Category : ICT Media
  • Pages : 119

Report Scope:

This report covers several key areas in the neuromarketing market. Global market trends are analyzed with currently available data on the number of neuromarketing companies and their sales revenues. The report discusses recent technological advances in neuroscience technology, ethical issues in neuromarketing, and the challenges and barriers that may restrict the market.

The history and current state of neuromarketing is reviewed and discussed. An analysis of industry structure, including sales, market share and the major market drivers, is presented. Key neuromarketing technologies such as functional magnetic image resonance imaging (fMRI), electroencephalography (EEG), galvanic skin response (GSR) measurement, eye tracking and biometrics are examined. Likely future industry developments in neuromarketing technology are discussed.

Detailed reviews of company revenues based on their use of neuromarketing is considered beyond the scope of this report and is excluded from the study.

Regions in this report include the EMEA (Europe, Middle East and Africa), the Americas (North America and Latin America) and APAC (Asia-Pacific). Regions are broken down further where data was available.

Report Includes:

- An overview of the global markets for neuromarketing technologies, which apply IT and the disciplines of psychology, neuroscience and economics to understand consumer behaviour.
- Analyses of global market trends, with data from 2015, estimates for 2016, and CAGRs through 2021.
- A look at how neuromarketing technology allows companies to acquire data about the customer’s thoughts and feelings so that they may tailor marketing practices, products and services to their customer needs.
- A definition of neuromarketing and demonstration of how it is a demand driver for IT applications.
- A breakdown of neuromarketing services based on two components: hardware (fMRI, EEG, Eye tracking and Biometrics), and software which is responsible to process the signals and provide information about emotions and motivation.
- Profiles of major players in the industry.	
Table of Contents
Chapter 1 Introduction
STUDY GOALS AND OBJECTIVES
REASONS FOR DOING THE STUDY
SCOPE OF THE REPORT
INTENDED AUDIENCE
METHDOLOGY AND INFORMATION SOURCES
ANALYST'S CREDENTIALS
RELATED BCC RESEARCH REPORTS
BCC RESEARCH WEBSITE
DISCLAIMER
Chapter 2 SUMMARY
KEY POINTS
Chapter 3 OVERVIEW
WHAT IS NEUROSCIENCE?
THE BRAIN
NEURONS
NEUROTRANSMISSIONS
NEURONAL NETWORK
EMOTIONS AND FEELINGS
WHAT ARE EMOTIONS?
Chapter 4 WHAT IS NEUROMARKETING?
NEUROMARKETING IN DIFFERENT AREAS OF MARKETING
MARKET RESEARCH
PRODUCT DESIGN AND PACKAGING
PRICING
STORE DESIGN
PROFESSIONAL SERVICES
ADVERTISING
EMOTIONAL CLASSIFICATION
DECISION-MAKING
NEUROMARKETING HIGHLIGHTS
BENEFITS OF NEUROMARKETING
CREATION OF NEW MARKETS AND JOBS
SKEPTICISM TOWARDS NEUROMARKETING
Chapter 5 NEUROMARKETING TECHNOLOGY
TECHNOLOGY
FUNCTIONAL MAGNETIC RESONANCE IMAGING
ELECTROENCEPHALOGRAPHY
STEADY-STATE TOPOGRAPHY
EYE TRACKING
FACIAL RECOGNITION
SKIN CONDUCTANCE RESPONSE
ELECTROCARDIOGRAPHY/HEART RATE
IMPLICIT-ASSOCIATION TESTS
Chapter 6 ETHICAL ISSUES IN NEUROMARKETING
ICC/ESOMAR INTERNATIONAL CODE ON MARKET AND SOCIAL RESEARCH
PURPOSE OF THE CODE
KEY FUNDAMENTALS OF THE CODE
SCOPE OF THE CODE
NMSBA CODE OF ETHICS
Chapter 7 GLOBAL SMART WEARABLE TECHNOLOGY MARKET
PRODUCT OVERVIEW
DEFINITONS
MARKET DYNAMICS
OPPORTUNITIES AND CHALLENGES
PRODUCT MARKET FORECAST
SMART WEARABLES DRIVING NEUROMARKETING
Chapter 8 GLOBAL MARKET RESEARCH
OVERVIEW
CHALLENGES AND OPPORTUNITIES
METHODOLOGY
CLIENTELE
OUTCOMES
TECHNOLOGIES
DIFFERENTIATION
QUALITY
INTERNAL TALENT
OLD AND NEW METHODS
BIG COMPANIES
COMMUNICATION
GLOBAL NEUROMARKETING MARKET RESEARCH REVENUE BY REGION
ADOPTION OF NEW RESEARCH METHODS
SUMMARY
TRENDS
OTHER EMERGING APPROACHES
NEXT-GENERATION TRENDS
Chapter 9 NEUROMARKETING MARKET
ADOPTION LIFECYCLE
CHALLENGES AND OPPORTUNITIES
SCALABILITY
TRUSTWORTHINESS
CONNECTING BEHAVIOR WITH REAL BUSINESS OUTCOMES
CONTRIBUTING TO CONSUMER INSIGHTS
NEUROMARKETING MARKET BY REGION
EMEA NEUROMARKETING MARKET
AMERICAS NEUROMARKETING MARKET
APAC NEUROMARKETING MARKET
NEUROMARKETING TECHNOLOGY MARKET BY TYPE
USER COMPANY EXAMPLES
NEUROMARKETING CONSULTANTS
Chapter 10 COMPANY PROFILES
NEUROMARKETING COMPANIES
ADVANCED NEUROMETRCIS INC.
AFFECTIVA
AAT RESEARCH
BEHAVIOR AND BRAIN LAB
BLACKBOX
BRAIN IMPACT
BRAINSIGNS
BRAINSIGHTS
BRAIN TECH
BRAIN & RESEARCH INNOVATION
BRAINTRENDS
BUYER BRAIN
BUYOLOGY INC.
CSS/DATAINTELLIGENCE
EMONALYTICS
ESTIME
EXAKTI INTELLIGENCE OY
EXPLORER GROUP
EYE ON MEDIA
FKF APPLIED RESEARCH
FOREBRAIN
GALLUP & ROBINSON
GRUPPE NYMPHENBURG CONSULT AG
HAYSTACK N.V.
HEADSPACE NEUROMARKETING
HCD RESEARCH
INNERSCOPE RESEARCH, INC.
IN-SIGHT NEUROMARKETING
INSIDEBRAIN
MERCHANT MECHANICS
MINDLAB INTERNATIONAL LTA
MINDMETRIKS
MONITORIKA
MSW AND ARS RESEARCH
NEURAL SENSE
NEURENSICS
NEUROBIOMARKETING
NEUROCOMPASS
NEUROIDEA
NEURO-INSIGHT
NEUROHM
NEUROLAB BRASIL
NEUROMARKETING
NEUROMATTERS
NEURONS INC.
NEUROSENSE
NEUROSET
NEUROSPIRE INC.
NETVALUE S.M. LTD
NIELSEN NEUROFOCUS
NOESIS NEUROMARKETING
NURO
NVISO
OLSON ZALTMAN ASSOCIATES
REDHEALTHASIA
SALESBRAIN
SANDS RESEARCH INC.
SENSORY LOGIC
SENTIA LABS
SENTIENT DECISION SCIENCE
SENSOMOTORIC INSTRUMENTS GMBH (SMI)
SR LABS
SYNETIQ LTD.
THE EYE TRIBE APS
THE NEUROMARKETING LABS
THINKNEURO
THINKUSER
TRUE IMPACT MARKETING
WALNUT UNLIMITED

	List Of Tables
Summary Table : GLOBAL MARKET FOR NEUROMARKETING TECHNOLOGY, BY REGION, THROUGH 2021
Table 1 : BRODMANN AREAS
Table 2 : SIX BASIC EMOTIONS
Table 3 : NEUROMARKETING TECHNOLOGY
Table 4 : GLOBAL WEARABLE SMART TECHNOLOGY MARKET BY TYPE, THROUGH 2021
Table 5 : GLOBAL WEARABLE DEVICES SHIPMENTS MARKET BY TYPE, THROUGH 2021
Table 6 : CHALLENGES FACING MARKET RESEARCH BY SUPPLIERS AND CLIENTS, 2015
Table 7 : CHALLENGES OF METHODOLOGY IN MARKET RESEARCH
Table 8 : CHALLENGES OF CLIENTELE IN MARKET RESEARCH
Table 9 : CHALLENGES OF POOR OUTCOMES IN MARKET RESEARCH
Table 10 : CHALLENGES OF TECHNOLOGIES IN MARKET RESEARCH
Table 11 : CHALLENGES OF DIFFERENTIATION IN MARKET RESEARCH
Table 12 : CHALLENGES OF QUALITY IN MARKET RESEARCH
Table 13 : CHALLENGES OF INTERNAL TALENT IN MARKET RESEARCH
Table 14 : CHALLENGES OF OLD AND NEW METHODOLOGIES IN MARKET RESEARCH
Table 15 : CHALLENGES OF BIG COMPANIES IN MARKET RESEARCH
Table 16 : CHALLENGES OF COMMUNICATION IN MARKET RESEARCH
Table 17 : GLOBAL NEUROMARKETING MARKET RESEARCH REVENUE BY REGION, THROUGH 2021
Table 18 : ADOPTION CATEGORIES FOR NEW RESEARCH METHODS, 2015
Table 19 : NEUROMARKETING COMPANIES BY REGION, 2015
Table 20 : GLOBAL NEUROMARKETING MARKET BY REGION, THROUGH 2021
Table 21 : EMEA NEUROMARKETING MARKET BY COUNTRY, THROUGH 2021
Table 22 : AMERICAS NEUROMARKETING MARKET BY COUNTRY, THROUGH 2021
Table 23 : NUMBER OF APAC NEUROMARKETING COMPANIES BY COUNTRY, 2015
Table 24 : GLOBAL MARKET FOR MAIN TECHNOLOGIES USED IN NEUROMARKETING BY TYPE, THROUGH 2021
Table 25 : PERCENTAGE OF USE OF EACH NEUROMARKETING TECHNOLOGY BY REGION, 2015
Table 26 : NEUROMARKETING TECHNOLOGY TYPES BY REGION, 2015
Table 27 : GLOBAL NEUROMARKETING CONSULTANT COMPANIES BY REGION,
Table 28 : GLOBAL NEUROMARKETING CONSULTANT MARKET BY REGION, THROUGH 2021 List Of Figures
Summary Figure : GLOBAL MARKET FOR NEUROMARKETING TECHNOLOGY, BY REGION, 2015-2021
Figure 1 : CONSUMER DECISION-MAKING FRAMEWORK
Figure 2 : GLOBAL WEARABLE TECHNOLO GY MARKET BY TYPE, 2015-2021
Figure 3 : GLOBAL WEARABLE DEVICE REVENUE MARKET SHARE BY TYPE, 2015-2021
Figure 4 : GLOBAL WEARABLE DEVICES SHIPMENTS MARKET, 2015-2021
Figure 5 : GLOBAL WEARABLE DEVICES SHIPMENTS MARKET SHARE BY TYPE, 2015-2021
Figure 6 : CHALLENGES FACING MARKET RESEARCH BY SUPPLIERS AND CLIENTS, 2015
Figure 7 : GLOBAL NEUROMARKETING MARKET RESEARCH REVENUE BY REGION, 2015-2021
Figure 8 : GLOBAL NEUROMARKETING MARKET RESEARCH REVENUE MARKET SHARE BY REGION, 2015-2021
Figure 9 : PERCENTAGE USAGE OF ADOPTION OF NEW RESEARCH METHODS, 2013-2015 
Figure 10 : SUPPLIERS VS CLIENTS ADOPTION PERCENTAGE OF RESEARCH METHODS, 2014-2015
Figure 11 : NEUROMARKETING COMPANIES REGIONAL MARKET SHARE, 2015
Figure 12 : GLOBAL NEUROMARKETING MARKET BY REGION, 2015-2021
Figure 13 : GLOBAL NEUROMARKETING MARKET SHARE BY REGION, 2015
Figure 14 : EMEA NEUROMARKETING MARKET BY COUNTRY, 2015-2021
Figure 15 : EMEA NEUROMARKETING MARKET SHARE BY COUNTRY, 2015
Figure 16 : AMERICAS NEUROMARKETING MARKET BY COUNTRY, 2015-2021
Figure 17 : AMERICAS NEUROMARKETING MARKET SHARE BY COUNTRY, 2015
Figure 18 : GLOBAL NEUROTECHNOLOGY MARKET SHARE BY TECHNOLOGY, 2015
Figure 19 : GLOBAL MARKET SHARE OF FMRI IN NEUROMARKETING BY REGION, 2015
Figure 20 : GLOBAL MARKET SHARE OF EEG IN NEUROMARKETING BY REGION, 2015
Figure 21 : GLOBAL MARKET SHARE OF GSR IN NEUROMARKETING BY REGION, 2015
Figure 22 : GLOBAL MARKET SHARE OF BIOMETRICS IN NEUROMARKETING BY REGION, 2015
Figure 23 : GLOBAL MARKET SHARE OF FACIAL RECOGNITION IN NEUROMARKETING BY REGION, 2015
Figure 24 : GLOBAL MARKET SHARE OF EYE TRACKING IN NEUROMARKETING BY REGION, 2015
Figure 25 : GLOBAL MARKET SHARE OF "OTHERS" IN NEUROMARKETING BY REGION, 2015
Figure 26 : GLOBAL NEUROMARKETING CONSULTANT MARKET BY REGION, 2015-2021

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