Video content analysis (VCA) detects moving objects to determine size and length/width ratio of the object. Based on this information, the system can identify the object and can be used to determine (e.g., human, animal or vehicle). As such, video content analytics is an automated process to see objects and activities and then assign meaning to them. This technical system is widely used in the security industry for better situation awareness, public safety, infrastructure, transport, and improve business intelligence.
To analyse the objects and activities captured, IP CCTV camera generates data and uses it for data analysis to process and categorize it. Video analytics can detect a variety of events, in real-time, and immediately alerts the operators accordingly. Due to video content analytics, the system would help to pinpoint a security breach by analyzing a person’s movement.
Governments initiative for safe cities, the requirement of advance technology for public and transportation safety, the demand for security products and reducing reliance on physical security are driving the growth of the video content analytics market. Safe cities use a network of video surveillance cameras to protect city locations such as parks, streets, car parks and other public areas. Also, governments and many public agencies around the world are using video surveillance with a special focus on women’s safety in public spaces and quick response systems to create deterrence against crime. As a result, demand for video content analytics is growing due to initiative for safe cities.
For example, IBM Intelligent Video Analytics helps security and public safety organizations to develop comprehensive security, intelligence, and investigative capabilities using video. In addition, surveillance operator or physical security who is liable to fatigue overlong monitoring periods increases the chances of an event to be missed. Video content system can help to automate the monitoring process, removing the burden solely from the physical security. Also, video analytics for business intelligence and retail sector are supporting the growth of video content analytics market.
Intense opportunities exists for video content analytics market, mainly driven by real-time streams of rich video content, and also being the potential solution to many social, political, economic, and industry security issues. However, high system cost and lack of awareness may challenge the growth of the video content analytics market. Even a modest office setup can cost thousands of dollars in upfront equipment costs. Also, without training or experience, actually making videos can be tricky in commercial use, and newcomers to video production often end up making costly mistakes.
December 1, 2017 -AI/computer vision firm, Uru, and Social video analytics firm, Delmondo, announced a partnership to automatically generate analytics about who’s watching and recognize brands’ video content .
March 15, 2017 – Nexstar Media Group, Inc. announced the agreement for acquiring LKQD Technologies, a leading independent video advertising infrastructure company, to enhance Nexstar Digital’s portfolio with industry-leading, brand-safe systems, and technologies.
North America is a very prominent region for video content analytics market due to the presence of market leaders such as Avigilon Corporation, Cisco, and CameraFTP in the region. Also, increased government spending on the homeland security and awareness of the vulnerability of large crowds at sporting events and political gatherings are some of the reasons for the adoption of video content analytics in North America. Developed countries such as the U.S have strong acceptance of digital resources in the economic ecosystem, which has led to growing generation of video content analytics market.
The Europe market is driven by the strong presence of digitalize resources in countries like Germany, France, and UK. The ISIS-inspired terror attacks on Paris and Brussels (2015-2016) shook the European public, governments, and security bodies. Due to this, many government organizations are deploying the video surveillance systems with video content analytics technology, which is another driver for the VCA market in Europe. Rising demand for security of public transport hub, public building, long infrastructure, industrial site, mobile asset, and secured location and office are propelling the growth of video content analytics market in the European region.
Asia-Pacific video content analytics market has been experiencing a remarkable shift due to the increasing need of safety and security. Rising crime rate, terrorism, and threat from intruders entering illegally in the country has led to the adoption of video content analytics in this region. Video content analytics for transportation & logistics, aviation & maritime security, defense sector, safe cities & smart cities, border security, commercial & public buildings, retail industry, and residential security is driving the growth of the market in Asia Pacific region.
Global Video Content Analytics Market
On the basis of Software
- License Plate Recognition
On the basis of Architecture
On the basis of Vertical:
- Transport & Logistics
- Traffic management
On the basis of Application:
- Incident detection
- Intrusion management
- Traffic monitoring
- Agent Video Intelligence
- Arecont Vision
- Avigilon Corporation
- Bosch Security System
- Eagle Eye Networks
- Envysion Inc.
- LKQD Technologies