Sports nutrition is referred for improving the muscle growth of sports person, overall health, and performance of athletes by providing various types of food, quantity and superior quality nutritional food intake. The nutrition products include energy supplements, performance-enhancing supplements, and recovery supplements. Such nutrition products including vitamins, supplements, organic substances and minerals, consist of proteins & fats and carbohydrates. These nutrients are taken by bodybuilders and athletes to improve their lifestyle and the water level in the body and are manufactured by using ingredients such as caffeine, linoleic acid, creatine, and taurine.
The regulation of sports nutrients and supplements is an important matter and involves issues of manufacturing, labeling, and advertising. In addition, athletes are facing problem regarding contamination of prohibited substances in the sports nutrients owing to doping offense. There is no single authoritative body for the regulation of sports nutrients and supplements. However, the Regulation framework of U.S. Food and Drug Administration is followed by several countries. There are other organizations as well related to regulation of supplements which include Food Standards Australia New Zealand and World Health Organisation.
Rising demand and easy availability of these products, rising number of prominent bodybuilders and athletes who are taking these supplements are the major factor that is propelling the growth of the market. In addition, rising number of fitness institutions which include health-clubs and gyms and distribution of these nutrients by these fitness clubs is the important factor that has led to significant growth of the market. Moreover, rising participation in international events and national sports events, increasing awareness related to health issues, the rise in disposable incomes owing to rapid urbanization and growing trend of better lifestyle are the driving factors that are fuelling the growth in the market.
However, there is the availability of alternatives in the market that may hamper the growth of the market. On the other hand, increased consumption of fast foods has led to numerous health disorders and obesity that has anticipated providing the huge opportunity and continuous expansion of the market.
According to World Health Organisation, there are around 2.8 million people who are dying every year because of obesity and overweight and around 1.7 million deaths are due to low consumption of fruits and vegetables worldwide.
Geographically, the market can be analyzed into North America, Europe, Asia-Pacific, and LAMEA. North America is expected to be growing market for sports nutrition products owing to high incomes, world-class renowned fitness, and developed athletics infrastructure. Europe is also expected to be major market due to increasing number of consumers opting for healthy lifestyles and increasing number of athletes and bodybuilder owing to the international sports tournament. Moreover, Asia-Pacific is the emerging market for sports nutrition products owing to increase in rapidly changing lifestyles, rapid urbanization and growing awareness towards nutrients products among recreational users.
Major players running in the market are GlaxoSmith & Kline Plc., Maximum Human Performance LLC, Optimum Nutrition (ON), Abbott Nutrition, Bio-Engineered Supplements Nutrition, Inc. (BSN), PepsiCo, Hormel Food Corporation, GNC Holdings Inc., Glanbia Nutritionals and Clif Bar & Company.
In February 2018, leading company in sports nutrients Optimum Nutrition launched their first plant-based protein powder is known as ON Gold Standard 100% Plant that comprises of a blend of organic pea, sacha inchi proteins, and rice. It offers 24g of protein per serving and can be mixed with milk, or dairy-free milk, and water. This product is available in three flavors which include chocolate, mixed berry, and vanilla.
• By Product Type
o Protein Powder
o Iso Drink Powder
o Supplement Powder
o RTD Protein drinks
o Carbohydrate Drinks
o Protein Bars
• By Product Form
o Sports Food
o Sports Drinks
o Sports Supplements
• By Distribution Channel
o Specialty Stores
o Online Channels
• Regions Covered:
o North America (U.S and Canada)
o Europe (Germany, France, Italy and Rest of Europe)
o Asia-Pacific (China, Japan, India, South Korea and Rest of Asia-Pacific)
o LAMEA (Brazil, Turkey, Saudi Arabia, South Africa and Rest of LAMEA)