Packaging is used to protect the product within and to convey information & instructions regarding the usage of that product. Some of the primary functions of packaging are its visual appeal, preservation, protection, and convenience. Nowadays, packaging is not just restricted to these functions, but it plays an important role in marketing and branding. Packaging also fulfills the purpose of identification, labeling, and containment. Packaging provides easy and convenient handling. Packaging has a major role in providing value to customers as well as in branding by printing various branding elements on packaging.
Cosmetic packaging involves a combination of art and science to prepare packaging for transport, storage, display, and usage. Cosmetics products are used on a daily basis so that handling and usage instructions become more crucial in order to convey information such as ingredients, storage conditions, manufacturing, and expiry date. Most of the cosmetics products are OTC products, so packaging has to perform several functional requirements when it comes to cosmetics products. People buy cosmetics products without any prescription or superior guidance, so packaging has to do all the vitals. Cosmetics packaging has two forms: Consumer Packaging and Industrial Packaging. Consumer packaging is developed with the motive of convenience to consumer, visual appeal, and marketing considerations. Industrial packaging is designed with an emphasis on the protection and secure handling of products during logistics activities.
Generally, cosmetics products are sold through bottles, jars, tubes, aerosols, and pouches. Selection of packaging type depends on the product contents, reactivity, and end-user accessibility. Basically, plastics, aluminum, ceramics, and glass are the common material used for cosmetic packaging manufacturing.
Trends in Cosmetics Packaging Industry:
Cosmetics packaging has witnessed several trends from recent past like green recyclable packaging made from eco-friendly materials and manufacturing processes. To meet the stringent governments’ regulations and increased concerns regarding environmental issues are the major drivers behind the growth of green packaging concept. Additive manufacturing is adding new dimension to cosmetics packaging industry. Additive manufacturing comprises new additive techniques with a combination of 3D printing. For instance, ‘Anita’s Balm’ is a U.S based skin care company that has developed a number of 3D printed packages for their own products.
Cosmetics packaging has witnessed notable growth and is expected to continue it during the forecast period. Growing consumption of cosmetics products worldwide, technological advances in additive techniques and 3D printing technology are the major factors influencing the growth of cosmetic packaging market globally. Consumption of cosmetics products has increased due to the factors such as small and unique packaging shapes, heavy advertisements by manufacturers, and growing demand for beauty products. Growing demand for beauty and skin care products is influenced by factors such as increased focus on personality, health concerns, and easy availability of such products. Increased demand for lightweight and portable products for easy carrying purpose is influencing the growth of cosmetic packaging market. For instance, in 2017, ICT launched on pocket perfumes under its brand named Engage.
In terms of geography, the market is divided into North America, Europe, Asia-Pacific and LAMEA. Growth of Cosmetic Packaging market in North America region is influenced by factors such as huge export numbers for cosmetics products, existence of large industries, and increased usage of cosmetics products by male populations. U.S. cosmetics products export to China has witnessed 21% growth from 2013 to 2015. Increased disposable income of people in Asia Pacific region, has allowed them to spend more on beauty and skin care products. Growing number of firms from this market in countries like China and India, huge investments in marketing of products, and easy availability of products are some the factors driving the growth of the cosmetics packaging market in Asia Pacific region.
Prominent player from Cosmetic Packaging market are ABC Packaging Ltd., Albea S.A., Amcor Limited, Aptar Group Inc., Fusion Packaging, Gerresheimer AG, HCP Packaging, Libo Cosmetics Company Ltd., RPC Group Plc., and Quadpack Industries among others.
Acquisition and geographical expansion are the major strategies used by the companies from this market. For instance, in February 2018, Albea S.A. acquired Covit S.L from PHI Industrial private equity fund. Covit is a manufacturer of metal decorative parts for packaging industry. This acquisition will strengthen Albea’s metal capabilities globally. Metal is the crucial part in cosmetic packaging market where combination of plastics and metal parts is often used. Recently, in May 2018, Aptar Group Inc. announced acquisition of Reboul from Vacheron Industries SAS. Reboul is the manufacturer of metal components, metal-plastic sub-assemblies, next generation lipstick mechanisms, and complete color cosmetic packaging solutions.
o Polyethylene terephthalate
• Skin Care
• Hair Care
• Make up
• Nail Care
By Packaging Type
• Jars & Containers
• Pen Types
• Caps & Closures
• North America