Dairy products consist of a relatively high quantity of fats; amongst them, the most famous fat-rich dairy merchandise includes butter, ghee, cream, and others. Moreover, these products are rich in nutrients along with health-benefiting compounds like milk fat globule membrane (MFGM), conjugated linoleic acid (CLA), and short-chain free fatty acids (SCFAs). These compounds have numerous advantages on human health including anti-cancer, anti-diabetic, anticholesterolemic, and anti-microbial sports. Some of the free fatty acids are also generated all through the procedures of producing fermented butter and ghee, which increases the health advantage value of these products. Dairy products help in maintaining the healthy growth of bones and helps in preventing diseases such as osteoporosis. Adequate milk intake is specifically important during childhood, as bone mass is in its building process. Dairy is also associated with a reduced chance of type 2 diabetes, lowered blood pressure, and a reduced chance of cardiovascular sickness in adults.
Factors Influencing Market
Increasing consumer demand for bakery and confectionery products such as cakes, muffins, chocolates, and others is driving the growth of fat rich dairy product market. Moreover, fat-rich products are gaining popularity across the globe as they provide nutrients compiled with a better taste. Additionally, the increasing disposable income, followed by growing demand for sweet dishes is boosting the market. Continuous innovations and additions of different new flavors are driving the growth of the market. However, growing health concerns such as increasing cases of obesity may hinder the market growth.
The market is majorly bifurcated into four regions such as North America, Europe, Asia Pacific (APAC), and Latin America, Middle East & Africa (LAMEA). North America is estimated to dominate the market due to high consumption of convenience food. Europe is predicted to be the second largest market, due to the high consumption rate of fat-rich products. Increasing bakery industry in France and Germany is driving the growth of the market in this region. Additionally, Asia Pacific is expected to be the fastest growing region for this market. The rapid growth of the market in India due to high consumption of ghee in different cuisines, religious rituals, and as a traditional medicine is ultimately accelerating the growth of the market in the APAC region.
For instance, in May 2018, the World Health Organization (WHO) stated that all the artificially-made trans fats around the globe should be banned by 2023.
Based on the competitive analysis, the market comprises of some of the major players such as Land O'Lakes, Inc., Nestle, FrieslandCampina, General Mills, DANA Dairy, GCMMF (AMUL), Danone, and others.
For instance, in March 2018, Nestle has launched Milkybar with fairy floss which served as the inspiration for a new chocolate bar that the company has appealed tastes as sweet as standard lollies but actually contains 30 percent less sugar.
For instance, in May 2018, Nestle India has announced to launch breakfast cereals in India this year in line with its dream to introduce products rooted in nutrition and health.
Additionally, in September 2016, Land O’Lakes launched a pumpkin pie spice-flavored butter. The butter is made with brown sugar and pumpkin pie spices. One tablespoon portion contains 70 calories, 2.5 grams of fat and 4 grams of sugar.
Fat Rich Dairy Product Market Segmentation:
By Packaging Material:
By Distribution Channel:
• Store Based
• Non-Store Based
o North America
- Rest of Europe
- South Korea
- Rest of Asia-Pacific
- Saudi Arabia
- South Africa
- Rest of LAMEA