With evolving technologies in all the sectors, smart clothing has also evolved with the latest technological advancements. Wearable technology has been well received by early adopters and is now poised to grow into a leader of the consumer electronics market. Smart clothing is a kind of wearables devices, worn on the body for extended periods of time that have advanced circuitry and independent processing capability. These wearable devices are a combination of sensors, machine learning, and big data analysis to provide consumers more data about their bodies and lives than ever before. This emerging field of smart clothing will have a dramatic impact on human-computer interaction.
According to the latest report by U.S. National Institutes of Health (NIH), approximately 300 trials are using wearables, mostly by pharmaceuticals companies for clinical trials. In addition, the increasing demand can be measured by various technological advancements. For example, Google’s project Jacquard builds a complete smart garment, with button-like modules providing connectivity.
Factors to drive the market demand to a certain extent
Major factors such as sports & fitness, healthcare, and military & defense are driving the smart clothing market globally. Additionally, a higher number of sports injuries along with rising spending power in the military & defense sector across various countries to protect soldiers from potential injuries will drive various growth opportunities. Moreover, increasing demand for monitoring body activities through sensors is expected to foster the demand for smart clothing market over the forecast period. Further, increasing awareness among youths regarding fitness is driving the demand of the market.
Growing preferences of athletes towards the use of these products to prevent injuries and optimize their performance are having a positive effect on the growth of the market.
Cost-effective Marketing to promote the product digitally
Product promotion through social media has become the latest trend in the market. With the wide customer reach and zero cost of marketing activities, digital marketing has become a key tool for product marketing, other than the conventional marketing channels. Digital marketing and social media platforms are projected to be the key growth contributors around the globe.
In North America, the U.S. accounted for largest revenue collector in the year 2016
North America is projected to grow significantly during the forecast period. North America is dominating the market for past couple of years and is expected to continue its dominance over the forecast period. Growing awareness of wearable technology or smart clothing with high customer spending in the sector is anticipated to be the key factor behind the growth of the smart clothes market in the North America region. Further, U.S. accounted for the largest market share globally in terms of revenue and is anticipated to be the largest revenue collector for the forecast period. However, Asia Pacific excluding Japan (APEJ) is anticipated to register the highest CAGR over the forecast period.
Despite having enormous growth and a large number of future opportunities, the major problem with current smart clothing is that it is very conspicuous. Since a human body is covered by clothes all the time, making the fabric that covers human body smarter would make it easier than ever to keep tabs on your overall wellness without forcing a human to wear anything that normally couldn’t be carried.
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