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Home >> Blogs >> Domino's continues its dominance in the pizza industry despite slow growth!

Domino's continues its dominance in the pizza industry despite slow growth!

Domino's continues its dominance in the pizza industry despite slow growth!

2019-02-01 16:06:41

Domino’s accounted shares worth a little over $11 at the start of 2010. Today, they’re valued at $260. Such has been the growth of the Pizza giant and it has maintained its impressive global growth streak in the last year, experiencing a very profitable 2018.

While a majority of the industry has been flat to a little positive, Domino’s has posted revenue growth above 20% in the last year and has experienced 30 consecutive quarters of same-store sales growth.

Owing to of the stable progress, Domino’s overtook Pizza Hut in 2017 to become America’s largest pizza chain by sales, despite it having about 2,000 less domestic units. Domino's Pizza is finding significant ways to gain profit from its dominant hold on the pizza delivery industry, even though its growth rate is decreasing both at home and internationally. Moreover, that's crucial takeaway news from its past year’s announced results.

Revenue climbed up owing to higher sales at present locations over the world, besides the addition of over 200 new stores to the sales base. Domino's controlled a marginal dip in profitability, meanwhile, with help from reduced interest expenses and a lower tax burden.

In a crowded restaurant to grow its footprint, Domino’s plans to lean heavily into its fortressing strategy, which began in 2012. The plan is to merely add more stores to the present markets in order to reduce delivery time and be quicker to carryout customers.

The company takes in pricing, value and loyalty strategies by whether or not they will drive traffic, and that approach is visibly paying off. Domino’s has been efficiently doing it because it utilizes its technology infrastructure to make data-driven decisions.

Former CEO Doyle shared his thoughts about Domino’s place as a technology company that sells pizza about five years ago. The company has carried forward on this idea since and, hence, 65% of the total orders now are acquired through digital or online channels.

Domino’s is significantly allowing consumers to order a pizza with very little friction, irrespective of their location. The company is furthering attracting to convenience seekers by presenting a strong value proposition.

Domino's has been able to add 920 delivery and takeout hubs in the previous year to take its store count to over 15,300. A victorious scenario for the pizza giant.

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